Why Are Japan’s Brokerages Moving Into Crypto Trusts?
Japan’s major brokerages are preparing to offer crypto investment trusts to retail investors, opening a potential new route into digital assets through conventional securities accounts rather than dedicated crypto exchanges or self-custody wallets. SBI Securities and Rakuten Securities are already developing products within their own groups, according to a Sunday report by Nikkei. Other large financial firms, including Nomura, Daiwa, SMBC Group and Asset Management One, are also moving toward the market as Japan’s regulatory framework takes clearer form. The change would be important for ordinary investors because crypto access in Japan still usually requires a separate exchange account or wallet setup. Investment trusts could let customers gain exposure to assets such as Bitcoin and Ethereum through brokerage platforms they already use for stocks, bonds and funds. That would lower a practical barrier to retail participation. It would also bring crypto distribution closer to Japan’s mainstream wealth management industry, where product design, suitability checks, custody, reporting and investor communication are handled through regulated financial groups.How Are SBI and Rakuten Building Their Products?
SBI Securities plans to sell funds developed by group company SBI Global Asset Management. The products are expected to cover both ETFs and investment trusts focused on liquid crypto assets such as Bitcoin and Ethereum. The group intends to manage the full chain internally, from product development to distribution. That model gives SBI more control over fees, asset selection, customer access and compliance procedures. It also fits the group’s broader digital asset strategy, which has included exchange, custody and token-related initiatives across its financial businesses. Rakuten Securities is following a similar in-house path. The firm is working with Rakuten Investment Management on products that can be traded directly through smartphone apps, according to the report. That matters because retail crypto activity is heavily app-driven, and a brokerage account route could make the product feel closer to fund investing than exchange trading. For both firms, the business case is straightforward: crypto demand exists, but many customers may prefer access through familiar financial apps rather than crypto-native platforms. A regulated investment trust structure could capture that demand without requiring users to manage private keys or move money through specialist exchanges.Investor Takeaway
Japan’s brokerage-led crypto products could widen retail access without turning every investor into a direct crypto exchange user. The main question is not demand. It is how quickly regulation gives brokers a final structure for trusts and ETFs.
