McDonald’s revives two popular collaborations in new Happy Meal

Since launching the Happy Meal in 1977, McDonald's has used its beloved kids' meal to release some of the most memorable toys and limited-time promotions.

With more than 44,000 locations across over 100 countries, the fast-food giant has turned the Happy Meal into a powerful marketing tool, combining food, toys, and collaborations to keep the brand culturally relevant across generations.

McDonald's remains one of the most recognizable fast-food brands in the world. While the company has continually evolved to stay competitive, it has also preserved its decades-old, globally identifiable image.

Now, the company is bringing back two familiar partners for its latest release.

McDonald's unveils newest Happy Meal

McDonald's (MCD) confirmed on its official website that it is partnering with footwear brand Crocs (CROX) for a third time and with the All American Games for a second time to launch the McDAAG Happy Meal.

Each meal will include one of six miniature Crocs keychain toys, packaged inside a tiny basketball-themed matching shoebox. They also come with Jibbitz charm stickers, allowing guests to customize the shoes.

The McDAAG will be available at all participating locations nationwide starting March 10.

McDAAG Happy Meal toy lineup

• Red & Blue Crocs: Stars and basketball graphics
• Blue & Red Crocs: Basketball jersey design with stars
• Yellow & Red Crocs: Basketball court theme
• Blue & Light Blue Crocs: Basketball graphic
• Red & Yellow Crocs: Basketball jersey design with stars
• Orange Crocs: Basketball texture pattern

Collectible toys have long been a major driver of Happy Meal promotions, often encouraging repeat purchases from families and collectors alike. These have become a niche secondary market, with rare releases sometimes appearing on resale platforms and collector forums.

I previously covered McDonald's and the collectibles market in McDonald’s revives most-requested Happy Meal toys after 39 years.

Previous McDonald's All American Games Happy Meal

McDonald's previously released the All American Games in a limited-time Happy Meal release last year.

The 2025 promotion featured basketball-themed toys, including one of six mini basketball hoop toys, a basketball, a trick-shot launcher, and stickers, according to Allrecipes. The packaging also highlighted notable alumni, including Angel Reese, Carmelo Anthony, Aaron Gordon, and Sabrina Ionescu.

McDonald's growing partnership with Crocs

The latest promotion continues a multiyear collaboration between McDonald's and Crocs.

McDonald's x Crocs

• 2023: Introduced the first-ever footwear collaboration, releasing limited-edition Crocs shoes and Jibbitz charms inspired by the brand's menu and characters, according to McDonald's.
• 2024: Launched a Happy Meal promotion featuring eight mini Crocs keychains with Jibbitz stickers, per McDonald's.
• 2025: The Crocs Happy Meal expanded to Australia, Kidspot reported.

Technology becomes a bigger part of Happy Meals

Over the past decade, McDonald's has integrated digital experiences into the Happy Meal.

Each box includes a QR code that unlocks digital games and activities, allowing guests to interact with the brand beyond the toy itself. Customers can also access additional games and content on HappyMeal.com.

The digital approach aligns with the company's broader strategy to deepen engagement through its McDonald's app, which launched in the U.S. in 2015. The app offers personalized promotions, deals, loyalty rewards, push-notification reminders, and digital ordering.

This digital platform also provides valuable data insights that help the company tailor promotions and improve customer retention.

Related: History of McDonald's: Company timeline and facts

Happy Meals support McDonald’s long-term growth strategy 

These marketing and digital initiatives align with McDonald's broader "Accelerating the Arches" strategy, first introduced in 2020.

The plan focuses on maximizing marketing, committing to core menu items, and doubling down on the "4Ds": Delivery, Digital, Drive-Thru, and Development.

More McDonald's Business News:

• McDonald’s finally brings overseas fan favorites to US in 2026
• McDonald’s making major drive-thru change
• McDonald’s unveils 2026 menu as sales rebound

Through this approach, McDonald’s aims to reach 250 million 90-day active loyalty members and generate $45 billion in annual loyalty systemwide sales.

The company also plans to achieve 30% of delivery orders through integrated delivery platforms and grow to more than 50,000 restaurants globally by the end of 2027.

McDonald’s digital strategy delivers results

Recent financial results suggest the company's investments in digital platforms and loyalty programs are paying off.

McDonald's fourth-quarter and full-year earnings results for fiscal 2025

• Digital platforms now reach nearly 210 million 90-day active users across 70 markets, increasing 19% year over year.
• Loyalty customers generated about $37 billion in systemwide sales in 2025, up 20%.
• Global comparable sales rose 5.7% in the fourth quarter of 2025, with U.S. comparable sales climbing 6.8%.
• In the full year of 2025, Global comparable sales increased 3.1%, with U.S. comparable sales rising 2.1%.
  Source: McDonald's earnings report and Form 10-K, fourth quarter and full year of fiscal 2025

What analysts are saying about McDonald's

McDonald's CEO Chris Kempczinski said the company's recent performance reflects strong momentum under its strategy.

"By listening to customers and taking action, we have improved traffic and strengthened our value & affordability scores," said Kempczinski in McDonald's fourth-quarter 2025 earnings release.

Analysts say McDonald's continues to adapt to competitive pressures by monitoring rivals' trends and strategies, positioning itself well in the market.

"Innovative loyalty programs and menu experimentation are expected to enhance customer retention and drive repeat visits, positively impacting long-term revenue," said MarketBeat analysts.

McDonald's currently has a consensus price target of $337.23 based on 30 analyst ratings, according to Benzinga. The most recent analyst ratings from Keybanc, JPMorgan, and Argus Research in February and March 2026 place the average price target near $353, implying about 7.61% upside.

However, some analysts remain cautious about the company's short-term growth.

"While loyalty programs are beneficial, their immediate impact on margins remains uncertain, which could affect short-term profitability," MarketBeat analysts added.

Related: Starbucks makes two big changes to 1,000 stores in 2026